Strategy & Innovation

Strategy and innovation as catalysts for business success

Contact Us
Ideas Are Innovation Strategy - Leap Lab BrisbaneBrand Strategy Is Design And Voice - Leap Lab BrisbaneBusiness Strategy And Business Strategy Consultant Meeting - Leap Lab Brisbane

Today's market is a dynamic landscape, and a clear strategy is your roadmap to success.

Business Strategy - Leap Lab Brisbane

What is Strategy?

It's your game plan for growth. It's about identifying your strengths, seizing opportunities, and leaving competitors behind.

Why is strategy important?  

A strong strategy keeps you focused, aligns your team, fuels smart decisions, and positions you for optimal growth. It's the bridge between reactive scrambling and achieving those ambitious goals you set.

At Leap Lab, we're strategy architects. We leverage a powerful combination of design thinking, proven frameworks, and deep customer insights to craft a custom-built strategy that will leap your business forward.

Ready to leap into strategic planning together? Let's grab a coffee!

Our services

Our services

Business strategy  

In today's rapidly evolving market, staying in neutral means getting left behind. Let Leap Lab be your partner in reassessing your business model and strategy to help you pivot and leap ahead.

Why do you need a business strategy?
A robust business strategy isn't just a plan; it's your roadmap to success. It keeps you focused, fuels informed decisions, helps align your team and positions you to outpace the competition. It's the difference between reacting to changes and proactively achieving those ambitious goals that have been set for the business.

What does a business strategy do?

  • Sharpens Your Vision: It clarifies your ultimate destination and ensures everyone is aligned and moving in the same direction.
  • Identifies Your Competitive Edge: It helps you pinpoint and leverage your unique selling proposition for maximum impact.
  • Sets Clear Action Steps: It details the specific steps you need to take to leap forward towards your goals.

What are business strategy goals?
These are the milestones you aim to achieve. Whether it’s increasing your market share, skyrocketing your revenue, entering new markets, launching new products and services or optimizing your operations for peak efficiency, a well-crafted Business Strategy is laser-focused on helping you hit these targets.

At Leap Lab, our business strategy consultants are dedicated to crafting strategies tailored to your unique business needs. We don’t believe in one-size-fits-all solutions. We dive deep to understand your specific challenges and aspirations, developing a strategic roadmap that propels you to success.

Ready to leap beyond your competitors? Let’s grab a coffee and plot your course to victory!

Innovation Strategy - Leap Lab Brisbane

Innovation strategy

Unleash the power of strategic innovation for your business. True innovation is about strategic moves that drive real growth. Our focus extends beyond just generating exciting ideas. We are committed to helping teams develop a robust innovation strategy that drives substantial change within their business.

What is strategic innovation?

Strategic Innovation involves tapping into creative energies to address your most critical challenges, while also preparing for future opportunities. It’s about transcending conventional solutions to discover transformative ideas that position you ahead of the competition.

How does innovation work at Leap Lab?

We blend our deep industry expertise with design thinking methodologies to identify overlooked opportunities. Our approach helps you convert these opportunities into actionable strategies, yielding measurable outcomes and propelling your business forward. Ready to innovate?

Let Leap Lab guide your way to transforming your business with innovation.

Brand strategy

Take Charge of Your Brand Strategy! At Leap Lab we help you identify if your brand still aligns with your strategy and vision for the future. Branding isn't just about a catchy logo or a cool colour scheme; it's the heart and soul of your business - it's how you are positioned in the marketplace as well as how your customers perceive and connect with you.

Sometimes, as we evolve, our brand needs a little check-up to make sure they're still in sync with our vision and our audience's needs. Leap Lab's Brand Strategy Consultants will guide you through crafting a powerful brand strategy that sets you apart. We'll work with you to uncover your brand's unique selling proposition (USP) to develop a clear Brand Positioning and Brand Blueprint. This ensures your target audience instantly understands what makes you special and why they need you.

Through our Brand Strategy process, you'll gain a roadmap for building a brand that resonates with your customers and fuels your startup's growth.  Let's craft a brand identity that propels you to success and makes you stand out in a crowded marketplace.

Marketing Strategy And Brand Strategy - Leap Lab Brisbane

Marketing strategy

Believe in the Power of Your Marketing Strategy.

Why is a marketing strategy important?  

Because in today's crowded marketplace, you need a well-defined, targeted marketing strategy to elevate your brand's voice, meaningfully connect with your target audiences and drive tangible, impactful results.

That's where Leap Lab's Marketing Strategy Consultants come in. We'll help you craft a winning marketing strategy that propels your brand forward.

Here's how we'll supercharge your marketing:

  • Sharpen Your Value Proposition: We'll help you focus on what makes your brand unique and attracts your ideal customer.
  • Connect with the right audiences: We'll help you develop targeted campaigns that build trust and loyalty with your potential customers, turning them into customers and brand advocates.
  • Craft Compelling Messaging: We'll translate your value proposition into clear, concise messaging and adopt language that resonates with your target audiences.

Ready to elevate your marketing? Partner with Leap Lab for expert guidance!

Brand Positioning And Target Audience - Leap Lab Brisbane

Customer research & insights

Know Your Audience, Own the Market: Why Customer Research Matters. Gone are the days of guessing who your ideal customer might be. In today’s data-rich environment, understanding your target audience through comprehensive customer research, market research, and user research isn’t just an option—it’s essential.

Why is Customer Research Important?
Customer research provides critical insights that enable you to drive effective behaviour change. By diving deep into the needs, preferences, and challenges of your target audience, Leap Lab develops a nuanced understanding that can then help inform your decision-making and strategic directions based on research results.

  • Needs & Preferences: What are the primary needs and desires of your customers? What solutions are they actively seeking?
  • Behaviour Change: How can your brand influence positive changes in customer behaviour? What strategies can you employ to guide their actions in a beneficial direction?
  • Pain Points & Challenges: What are the main obstacles or frustrations your customers face? How can your offerings alleviate these issues?

We also conduct user research to test ideas, digital solutions, websites and refine experience design. This crucial step ensures that your offerings are not only viable but also optimised for user engagement and satisfaction.


Empowered by Insight, Driven by Empathy: At Leap Lab, we don’t rely on predictions; we operate from a foundation of knowledge. By employing sophisticated market and user research techniques, we gain a deep, empathetic understanding of our customers' needs and experiences. This approach allows us to develop tailored strategies that not only meet but exceed the expectations of your target audiences. Whether enhancing your digital solutions, refining your service offerings, or optimising your campaigns, our data-driven insights ensure that every initiative is well-informed and strategically sound, delivering measurable results for your business.

Are you eager to unlock the full potential of your target audience through expert research and strategic insights?

Connect with us to discover how our tailored customer research services can elevate your business strategy. Schedule a consultation today!

Ready to leap forward?

Contact Us
Icon
Workshop Facilitation
more
Icon
Keynote Speaker
more
Icon
Strategy & Innovation
more
Icon
Workshop Facilitation
more
Icon
Business Coaching
more
Icon
Strategy & Innovation
more
Keynote Speaker Illustration - Leap Lab Brisbane
Keynote Speaker
more
Business Coaching Illustration - Leap Lab Brisbane
Business Coaching
more
Strategy And Innovation Illustration - Leap Lab Brisbane
Strategy & Innovation
more
Strategy & Innovation - Leap Lab
Workshop Facilitation
more
Strategy & Innovation - Leap Lab
Keynote Speaker
more
Strategy & Innovation - Leap Lab
Business Coaching
more